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And Now For The Last 25

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Have you heard this saying; 25 years to learn, 25 years to live and 25 years to leave a legacy?

I think it’s a Stephen Covey line and I first hear it in the mid 90’s way back when I was in that second period, 25 years to live. At that time I never gave this saying (or what it meant) much thought or consideration, I was too caught up in the moment to worry about the future, self-actualization or even consider what my legacy might or would be.

How times have changed. The closer I got to 50 the more I realized that “I do not know, what I do not know”, and that while I may not be stupid, I sure was ignorant. I realized that to just keep going, let alone get ahead I needed a lot more EQ (Emotional Quotient) and not more IQ (Intellectual Quotient). In the most straight forward of descriptions I needed to learn and understand a lot more about the “WHY” people do things (or not) and stop worrying about the “HOW” things should, could or would work.

As a person not yet ready to rest on past accomplishments I refocused myself on further education, and while helpful it did not really fill the EQ need, in fact, if anything it reinforced how much I did in fact need to get on with developing a much stronger EQ.

Out of that educational process one piece of truly missing personal development became clear, I had no mentor, no confidant, no voice of sober second thought, no wise man/woman who would tell me what they really thought without anything to gain, fear of reprisal, or politics. Someone who would deliver the straight goods, and tell it like it is.

I took up the challenge of finding a well suited mentor, which as it turns out is a lot harder to do than one might think. Like all good things hard work and relentless effort is required to truly arrive at a meaningful accomplishment. However no matter how hard I worked at this, my mentor remained hidden from me, desired, but not found.

Then one day I was in a coffee shop having a detailed, and passionate discussion with a colleague regarding the merits of several different business books, and as we were leaving a gentleman, well my senior but who I had met once a few years ago stopped me and said quite directly “I would like to talk with you about those same books”. The rest as they say is history, I found my mentor, not just in business but in life.

I am now 53 and he is 68, he is semi-retired, and the past president of a local college and I am getting ready to put in the best 10 years of my working life. We talk about everything and from all possible angles, we talk mostly business but not so much the numbers and more about the important stuff (the “WHY”) leadership, role modeling, decision-making, decision impact, helping people grow, and unlocking opportunities for others, we examine life in terms of our shared Christian faith and from time to time about health (both), motorcycles (him), gardening (me), and the very essence of the mentor/mentored relationship itself. We ensure that we meet with a purpose and that out actions going forward are both purposeful and accountable.

I have gained immense value from this relationship, and I am in great debt to my mentor for all the grace, insight and advice he has given me. I do however have one major regret in all this and that is simply that I should have started this 25 years sooner.

Today, looking back at my career if I had a mentor of similar quality back then, today I know I would have worked less, accomplished more and would have done it leaving a better legacy in place.

So what does today look like, well I get together with my mentor for a breakfast every two weeks (when he is town) but I have also taken up the challenge of being a mentor, in fact there are three and sometimes four people I am mentoring in one way or another at any given time. Some once a month others every two weeks.

We are building truly great relationships, based on trust, confidentiality and full on, anything goes dialog and debate. The rewards of doing this are huge, for me not just for them. I come alive preparing for and being in these meetings, I take the role seriously and in turn I am taken seriously. I am almost four years into my 25 years of “leaving a legacy” but enjoying every moment of it.

So now the big question…

Do you have a mentor, if yes, excellent. If no then get one, you will not regret it.

Are you a mentor, if yes, excellent. If no then you should consider, seriously consider becoming one.

Pull up beside that young crew and the plant, in the office or on the job site, share a coffee and just start a relationship.  Talk about things that matter universally, talk about life, listen and consider thoughtfully and come back a few days later and say “I was thinking about what you said, have you ever considered…” guess what, you just started down the mentoring path.

It can be that informal or very formal with action plans, check boxes and strategic thinking, anyway it works, it’s a good thing. Bottom line is that IQ will only get you halfway.

EQ will get the other half and the school of EQ, it is best found at the feet of a mentor.

Raising Employee Engagement Brings A 9% Increase In Operating Profits

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Great but how do I make that happen? You start by shifting employee attitudes and to be more specific your attitude which is far and away the biggest single item that will determine your ability to get along with others, define what plans you will make and how you will execute those plans. The results of engineering this shift is well researched, for every 1% improvement in employee engagement you can see up to a 9% improvement in operating profit[1] .

Thankfully building a great attitude is a skill set than can be learnt and developed, allowing you to get significantly more out of life and business. Your positive attitude, or lack of, is what attracts or repels the people you come into contact with, and nowhere is this truer than in sales and customer service. We have all encountered the condescending, rude and/or fully disengaged sales person, these are examples of the negative engagement we encounter every day and unfortunately, too often found in our own businesses.

To take your engagement and your business to the next level you need to know three things:

1. That a positive attitude is the result of deciding to have one;

2. It will only work for you in direct proportion to the effort (learning, training, practicing and consistent application) you put into it;

3. That attitude, both good and bad is highly contagious. As such when you develop and role model a positive and engaged attitude you lead others towards the same.

Do you have a positive attitude (most like to think they do, but, in fact do not)? Most do not understand that their lack of positive attitude and disengagement is keeping them from their own goal achievements.

Crafting a progressive attitude, and resetting your goals based on it will raise yours and others engagement levels and excel you towards the accomplishments you are hoping for.

Thanks for reading,
Gerry L. Wiebe, Founder | President

[1] Sources: Gallop, US Bureau of Labor Statistics, IES & Towers Watson.

Is A Coffee Card Networking’s Secret Weapon?

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In the last three weeks our company has secured three major new clients.

What’s unique is that each of these clients was referred to our company by a past or current client and our cost to land each one was just a cup of coffee.

How networking skills and a Coffee Card can be the secret weapons of business development and sales success:

Meeting for a coffee is a simple method of establishing a friendly meeting place and controlling costs.

Here is what you should be doing:

1. Go out of your way to meet people, network purposefully and ask them what they do;

2. If what they do is connected to what you (or anyone you know) might need, swap business cards and tell them to expect a coffee invitation;

3. Go for coffee (somewhere convenient to them in terms of both time and place), pay with your coffee card and start asking purposeful questions that take time and detail to answer. Speak very little and listen a whole lot;

4. During your meeting ask the question, “what is your perfect customer and how would you best like to deliver your product or service“;

5. Use your speaking time to describe what your perfect customer is and how best you deliver your product or service to them;

6. After 20 – 30 minutes have passed, coffee is over, and back to work you go. Your total time including driving was no more than 45 minutes and out-of-pocket costs are only about $5 – $7.

Now keep doing this, once a day with intent. Two times a day if you can. You’ll soon build up a network, not just of business cards but a working knowledge of what each and every contact does; and likewise they will know what you do.

Now Here Comes the Magic

When what someone does lines up with the needs of your network, you set up a coffee meeting with you and both parties. Again you buy coffee, you make introductions, confirm the connection, and give them both your best regards before leaving.

You have now provided unprecedented value. You have taken the risk of validating the supplier, and you have introduced a qualified buyer to the supplier.

In this process, aside from gaining a reputation as the value provider, it’s just a matter of time until you become the recommended supplier and land a job; this is when things get really interesting.

Over time your networking along with delivering great value to your customers will evolve into fans making raving recommendations about what you do. Now repeat, repeat, repeat. Build a network in which you deliver value first by connecting needs and your networking efforts will soon be landing you new business all for a bit of time and on a coffee card budget.

Thank you for reading,

Gerry L. Wiebe, Founder | President

Marketing Strategy – Four Simple Marketing Ideas

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As a part of a winning Marketing Strategy you need to review the use of a frequent contact program to communicate with customers in order to gain a larger share of their business.

When doing so, here are some simple ideas to carefully consider:

1. Most businesses invest too much in chasing new customers and too little in doing additional repeat business with their existent customers;

2. The satisfied customer is predisposed to purchase again. Purchase more and purchase something different (not to mention refer you to people he knows);

3. It costs less to motivate a known customer to purchase again than to acquire a new customer;

4. Customers are only fickle because a new competitor (or the previous company you got the customers from) is paying more attention to them than you are.

In business-to-business marketing many companies make the huge mistake of having all their contact with their customers go through the sales representative. This leaves the customers vulnerable to theft if the representative jumps to another employer. It also leaves too much opportunity for negligence on the representative’s part.

Regardless of the layers of distribution between you and your customer you should establish some direct link. The owner of a restaurant can do that by coming around and chatting personally with the customers. The chief executive officer of a large company can do it with a newsletter and maybe a hotline telephone number.

Here are some of the ways that direct mail or email can be used to communicate with established customers.

A. To introduce new products or services;

B. To reinforce existing products or services;

C. To give advance notice of and explain price or fee increases;

D. To offer special discounts or premiums;

E. To provide useful information;

F. To give recognition to top customers;

G. To announce seasonal sales;

H. To announce and introduce new staff and what they do.

I’ve rarely seen a business that could not increase and improve through increased direct marketing to present customers.

Now here’s a real marketing secret and it is a true secret. Most companies make a critical, crucial error in this area. I’ve personally made this error many times in the past and work hard at overcoming it.

Here’s the secret: When marketing to established existent customers you should still tell your entire sales story every time. Do not make the mistake of assuming knowledge on the part of the customer.

Do not take shortcuts with existing customers and do not feel that you are boring them by telling the same story repetitively. If you have quality, service, guarantee price or other advantages point them out each and every time you deliver a sales presentation.

American business desperately needs to place a new higher value on the customer. That’s been the message of Tom Peter’s initiated excellence movement. It’s the message behind the government hearings taking place investigating the airline’s industry of abuse of its customers. If your business is not performing as well as you would like it’s a message you should listen to also.

Bottom Line; communicate more with your customers and you’ll do more business.

This article originally posted on Craneblogger.