Series: This is the fourth and final article in a four-part series on how Wiebe Industrial Services effectively generates business-to-business (B2B) sales leads for industrial companies. Seeing the return on your investment in marketing is the fourth critical step in our proven four-point process for generating B2B sales leads for industrial companies. The four points […]
Series: This is the third article in a four-part series on how Wiebe Industrial Services effectively generates business-to-business (B2B) sales leads for industrial companies through the build process. Building your marketing assets is the third critical step in our proven four-point process for generating B2B sales leads for industrial companies. The four points are as […]
Series: This is the second article in a four-part series on how Wiebe Industrial Services effectively plan and generate business-to-business (B2B) sales leads for industrial companies. After a thorough marketing assessment, it’s time to plan. Once you’ve figured out the answers to those critical questions about the identity and purpose of your business, it’s much […]
Series Intro: Assess, assess, assess. This is the first article in a four-part series on how Wiebe Industrial Services effectively generates business-to-business (B2B) sales leads for industrial companies. Who Are You… Really? Assessment is the first critical step in our proven four-point process for generating B2B sales leads for industrial companies. The four points are […]
Once again I have been witnessing an exchange of opinions on how to account for sales performance, this time taking place inside a Linked-In™ sales management group. I continue to be amazed that anyone who calls themselves a “sales professional” would engage in using a “deal count” as a “sales close ratio”. The bottom line […]
Great but how do I make that happen? You start by shifting employee attitudes and to be more specific your attitude which is far and away the biggest single item that will determine your ability to get along with others, define what plans you will make and how you will execute those plans. The results […]
In the last three weeks our company has secured three major new clients. What’s unique is that each of these clients was referred to our company by a past or current client and our cost to land each one was just a cup of coffee. How networking skills and a Coffee Card can be the […]
Leading by Leaning or… Accountability, Anaconda Style “Watch out guys, here comes the boss. Look busy.” Unfortunately, the above is a common statement in many businesses and if you are not sure what this is a sign of, let me tell you. It is the sign of failed corporate culture, bad management, missing accountability and a tangible […]
As a part of a winning Marketing Strategy you need to review the use of a frequent contact program to communicate with customers in order to gain a larger share of their business. When doing so, here are some simple ideas to carefully consider: 1. Most businesses invest too much in chasing new customers and […]
Customer Service Super Star Case History Number 1: Auto Shop Shocker My daughter was in a small car accident and thankfully she was not hurt. The other driver quickly admitted 100% fault, so off to the auto body shop she went. While at the auto body shop my daughter asked for a few other things […]
