BC Crane Safety
Case History
THE PROBLEM
As the Executive Director of BC Crane Safety, Clinton Connell knew he faced a challenge with their website. “Before taking on this role, I was on the Board of Directors for many years,” he said, “so I was very familiar with BC Crane Safety, but I was not much of a fan of the website.”
For Connell, it was too much like a typical government website—filled with great information, but very confusing to navigate. “It just wasn’t very user friendly,” he said, “and probably most importantly, it wasn’t stakeholder focused.”
Connell needed someone to come in and un-complicate a very complicated website. “We knew we had to refocus on the different stakeholder groups and provide them with a website that delivered a much easier and more enjoyable experience.”
Connell was well aware that people with BC Crane Safety came to the website in search of answers to their questions and resources to resolve problems that they were facing on the job. “To further frustrate someone in that process,” said Connell, “is really not helpful. We’re here to be of service to the crane industry, and our website just wasn’t delivering.”
THE SOLUTION
Connell’s first call for help went to Wiebe Industrial Services. “I had known Gerry Wiebe for years in his capacity as an industrial marketing manager,” recalled Connell. “And I had seen some of the website work that his current team had done, so I not only knew their reputation for delivering a quality product, but I knew their working style as well.”
When Connell showed his Board of Directors the different websites that Wiebe Industrial had produced for other companies, they were convinced that this was a good fit for BC Crane Safety.
Connell was clear that he trusted Wiebe Industrial’s process. In particular, he was persuaded that Wiebe’s team would do the focused research necessary to provide a sound solution to their website problem.
“I knew I needed to work with a company that understood analytics,” said Connell. “And I knew that, by partnering with Wiebe Industrial, we would be given a clear plan for success that was based on precise telemetry.”
As expected, when the team at Wiebe Industrial went to work for BC Crane Safety, the process began with a comprehensive plan to interview a cross-section of stakeholders. As data was gathered, the complicated nature of the Association became simplified. “The team at Wiebe did a great job of identifying the different stakeholder groups,” said Connell, “and determining their specific needs and priorities.”
THE OUTCOME
The research took some time, but it was worth it. “The new website was well received almost instantly,” said Connell. “Our stakeholders were immediately impressed. We moved from the beta version to the go-live version in remarkable time and with only minimal changes. In my experience, that’s not common.”
After the website was fully completed, Wiebe Industrial hosted show-and-tell events to walk through the new website, first with senior management of both BC Crane Safety and WorkSafeBC, and then with a cross-section of the primary user groups. According to Connell, stakeholders found site navigation greatly improved and commented readily on the functionality of the resource library, in addition to being captivated by the new graphics, color-coding and iconography.
In the end, it was clear that the new website had delivered the impact that was intended. Connell concluded by saying, “At the first website review, one of the representatives from WorkSafeBC, who works with at least thirteen different industries, said our new website raised the bar.”
Connell expects the work with Wiebe Industrial to continue. “Yes, we’ve got more to add,” he said, “and that’s why we have a monthly maintenance meeting scheduled with the team at Wiebe, to discuss new pages that address emerging needs, like a new job board, a new page on mental health awareness, things like that keep us current and engaged with our stakeholders.”
BC CRANE SAFETY
Case History
THE PROBLEM
As the Executive Director of BC Crane Safety, Clinton Connell knew he faced a challenge with their website. “Before taking on this role, I was on the Board of Directors for many years,” he said, “so I was very familiar with BC Crane Safety, but I was not much of a fan of the website.”
For Connell, it was too much like a typical government website—filled with great information, but very confusing to navigate. “It just wasn’t very user friendly,” he said, “and probably most importantly, it wasn’t stakeholder focused.”
Connell needed someone to come in and uncomplicate a very complicated website. “We knew we had to refocus on the different stakeholder groups and provide them with a website that delivered a much easier and more enjoyable experience.”
Connell was well aware that people with BC Crane Safety came to the website in search of answers to their questions and resources to resolve problems that they were facing on the job. “To further frustrate someone in that process,” said Connell, “is really not helpful. We’re here to be of service to the crane industry, and our website just wasn’t delivering.”
THE SOLUTION
Connell’s first call for help went to Wiebe Industrial Services. “I had known Gerry Wiebe for years in his capacity as an industrial marketing manager,” recalled Connell. “And I had seen some of the website work that his current team had done, so I not only knew their reputation for delivering a quality product, but I knew their working style as well.”
When Connell showed his Board of Directors the different websites that Wiebe Industrial had produced for other companies, they were convinced that this was a good fit for BC Crane Safety.
Connell was clear that he trusted Wiebe Industrial’s process. In particular, he was persuaded that Wiebe’s team would do the focused research necessary to provide a sound solution to their website problem.
“I knew I needed to work with a company that understood analytics,” said Connell. “And I knew that, by partnering with Wiebe Industrial, we would be given a clear plan for success that was based on precise telemetry.”
As expected, when the team at Wiebe Industrial went to work for BC Crane Safety, the process began with a comprehensive plan to interview a cross-section of stakeholders. As data was gathered, the complicated nature of the Association became simplified. “The team at Wiebe did a great job of identifying the different stakeholder groups,” said Connell, “and determining their specific needs and priorities.”
THE OUTCOME
The research took some time, but it was worth it. “The new website was well received almost instantly,” said Connell. “Our stakeholders were immediately impressed. We moved from the beta version to the go-live version in remarkable time and with only minimal changes. In my experience, that’s not common.”
After the website was fully completed, Wiebe Industrial hosted show-and-tell events to walk through the new website, first with senior management of both BC Crane Safety and WorkSafeBC, and then with a cross-section of the primary user groups. According to Connell, stakeholders found site navigation greatly improved and commented readily on the functionality of the resource library, in addition to being captivated by the new graphics, color-coding and iconography.
In the end, it was clear that the new website had delivered the impact that was intended. Connell concluded by saying, “At the first website review, one of the representatives from WorkSafeBC, who works with at least thirteen different industries, said our new website raised the bar.”
Connell expects the work with Wiebe Industrial to continue. “Yes, we’ve got more to add,” he said, “and that’s why we have a monthly maintenance meeting scheduled with the team at Wiebe, to discuss new pages that address emerging needs, like a new job board, a new page on mental health awareness, things like that keep us current and engaged with our stakeholders.”
